Catastrophic events like fires, floods and violence can have devastating impacts on businesses. But while most large companies devote considerable resources to disaster planning, smaller businesses are often ill-prepared for emergencies.
“CEOs are focused on growing their firms and, unfortunately, do not put the time or money in to protect them,” says Greg Onoprijenko, regional manager at data recovery firm KeepItSafe. “While they realize the need for protection, they usually believe it will just not happen to them.”
That’s a big problem, says the U.S. Small Business Administration. It has been determined that 90 percent of companies that remain shuttered for more than five days after a disaster will fail within a year.
But here’s the good news: Planning for a crisis does not need to be costly or time-consuming. Preparing for common emergencies, such as power outages or burst pipes, goes a long way toward making sure your company is ready to cope with bigger disasters, like earthquakes or tornadoes.
So shake off the denial and procrastination and get your business ready for the unthinkable.
Mark Norton, director of continuity planning at disaster recovery firm Agility Recovery, said organizations with fewer than 100 employees can typically create and implement a plan within 30 days if they start with an existing template and commit a few hours a week to the effort.
He suggests downloading a disaster recovery plan that walks you through the basic steps of the process. Websites such as DisasterSafety.org and PrepareMyBusiness.org offer free templates and advice to help you get started.
“Put together a small group of employees to work with you on a crisis planning team,” advises Briane Grey, director of corporate security at City National Bank.
Grey learned about disaster planning the hard way when he was an agent with the U.S. Drug Enforcement Administration in Washington, D.C. on Sept. 11, 2001. The drug enforcement agency hadn’t done routine evacuation drills, so after terrorists plowed an airplane into the nearby Pentagon, DEA employees scrambled to exit their building, jamming stairwells and running into locked doors.
“People were panicking – it was very chaotic,” Grey recalls. In order to avoid that kind of situation, make sure your plan includes these basic elements:
Once your disaster plan is finalized, make sure it is clearly communicated to your employees, including new staff members as they are hired. Your crisis team should continue to meet once a quarter to schedule drills and run through likely disaster scenarios to see how your plan holds up, making changes and updates as needed.
Plan ahead. Think ahead. Train ahead. Having a well-thought out, up-to-date Disaster Relief Plan will save you money and save you time, ensuring emergency and restoration crews can be as proactive as possible in saving your property and the contents housed within. With construction crews on the scene, you want to maximize billable hours; making sure crews know where to go, what type of building needs they are walking into and who to coordinate with will help restoration teams act quickly to save your property and reduce your billable hours.
Don’t have a Disaster Relief Plan? RestorationHQ offers priority agreements to help you develop a proactive emergency response plan and reduce your financial burden. Learn more at www.restorationhq.us.